Layout services for designers
These days coming up with a great design idea is just the start. Tech editing, testing, advertising online, social media… It seems that every time you turn around presentation is a key factor to success, and that includes the look of the written pattern itself. With today’s tools, small and new companies can look just as professional as the big, long established companies. It doesn’t matter if you are new to knitwear or crochet design or a veteran designer who wants a new look, either way I can help you look like the professional designer that you are.
How I can help
I currently work primarily with Adobe’s Creative Suite (CC: InDesign; CS5: InDesign, Photoshop, and Illustrator), and take advantage of built-in features to ensure that every page of every one of your patterns has a consistent look… your look. I can provide you with any of the following services:
- Pattern template design. I will create an InDesign template, so that your patterns look the way you want them to… every time
- Pattern layout. I will use your InDesign template to update your old patterns, or concentrate on the new ones; either way I’ll be there to help with consistent formatting that reflects your style
- Schematics. I will use Illustrator to create pattern schematics from your sketches
- Knitting stitch charts. I will use Illustrator or StitchMastery to create knitting stitch charts from your written stitch instructions or hand-drawn charts, using industry-standard symbols
- Photo re-touching. I will use Photoshop to touch-up your images, remove red-eye, erase small tattoos, or completely remove the background
- Ravelry ads. I will use Photoshop to create Ravelry-approved ads that you can use as-is
What I don’t do…
- I’m not a graphic artist. If you need a logo or want a special fancy drawing for your designs, you’ll need to get that done elsewhere; I can incorporate art from many types of electronic files
- I’m not a tech editor. If you need your math checked, that’s someone else’s bailiwick; I can, however, give your text an extra set of eyes if you’d like me to give it a read
- Crochet charts. I don’t currently do crochet charts, but you might be able to coerce me into it; I learned to crochet before I learned to knit, and made a lot of doilies after discovering the joy of creating from charts
What you will get…
- An InDesign template that I will use to layout your patterns; if you have InDesign, and want to do the layout yourself, I can provide step-by-step instructions to help you in addition to providing the template file
- Patterns delivered as pdf files that can be uploaded to your site, Ravelry, Patternfish, Etsy, or wherever you sell your patterns
- Ads that show your style, and work on Ravelry delivered in png format to optimize display quality
What I will need from you…
- It all starts with you, and what you want; to create a template that reflects your style I’ll help you refine what you think makes a beautiful knitting pattern
- I can start with your Microsoft Word, txt, pdf, or similar file types
- Hand drawn or other rough schematics
- Hand drawn or other rough charts
- Stitch patterns that are written but not charted
- Image files, preferably straight from your photographer or camera
Knitting and crochet. I learned to knit and crochet at Grandma’s knee more years ago than I care to remember. I have knit and crocheted small and large projects from written instructions and from charts from numerous designers in many formats (I’ve also done more than my share of needlepoint and counted cross-stitch). Over the years I’ve learned many pattern layouts that work, as well as those that don’t. I bring that wealth of experience to my job as a layout specialist.
Document layout. Before turning my hand to knitwear design, I spent many years working in corporate America. From a small two-person company to huge mutli-billion-dollar conglomerates, and everything in between, I learned on the job before the phrase “desktop publishing” was coined, initially getting jobs simply because I was a touch typist, and I could use either a Mac or a PC. I started doing page layout in the late 1980s using Microsoft Word and PageMaker (and later QuarkXPress), and incorporating drawings (most of which I drew myself using MacDraw, Illustrator, FreeHand, etc.) and Excel spreadsheets right from the start. At one point, I worked as part of a team releasing multi-binder proposals for multi-million dollar international projects for a large engineering firm. I helped to give these proposals a consistent look and feel, so that from one volume to the next you knew whose proposal you were looking at.
These days I primarily use InDesign, Photoshop, and Illustrator from Adobe’s Creative Suite to make knitting patterns sing.
Samples of my work
If you give me a pattern that looks something like this…
I can make it look like any of the formats shown below… or something completely different. There are about as many options in pattern layout as there are designs and designers. The following are a few samples of what can be achieved. I can match colors to logos for a consistent color range from one pattern to the next, or I can match the colors in a specific pattern. For instance, the colors for the first two layouts come from the pretty green hand-dyed yarn and the model’s gorgeous red hair; the colors from the layout with the blue cowl design come from the photo of the beach on page two; the colors in the next two layouts come from the yarn alone; and the last layout is a simple black and white layout, rich with visual texture and frilly ornaments.